THE CLIENT
About the Project
Sara Bella creates specialty fashion and costume jewelry, such as necklaces, pins, earrings, bracelets, studded belts, and more, for high-end women’s apparel retailers.
BUSINESS CONTEXT
Project Goals
Lacking an identifiable brand, it was necessary to establish a unique and recognizable mark that would serve as the face of the brand. In short, the brand goals can be described as follows:
1 Create a unique and easily identifiable brand mark that resonates with target markets.
2 Curate a library of assets including stationary, pins, and other needs.
LOGO CREATION
Ornate and Timeless
At it's core Sara Bella can be described as, unique, ornate, and timeless. These were important factors that I considered when creating the brand mark.
To create the brand of Sara Bella Jewelry, I drew inspiration from the home and operating headquarters of the business, known as the Grand Manor. A bee is a symbol of wisdom, birth, and industry. This was a perfect fit as a mark for the brand.
