THE CLIENT
About the Project
The National Association of Convenience Stores (NACS) is a yearly trade show that hosts various vendors in the convenience store space. CAF Outdoor Cleaning has had a 20x20 booth at the show for the last 10 years, however it has been out of date compared to competitors.
![](https://cdn.myportfolio.com/3ace95ff-1ef8-4a65-b83f-39cc95695c17/c0b56d37-6413-4e38-8bc9-b3a3663d619b_rw_1920.jpg?h=01e25c902e4eae724cd759890a94f654)
BUSINESS CONTEXT
Project Goals
In light of business growth, CAF needed to update their booth to compete with current competitors. In short, the platform’s goals can be described as follows:
1 Enhance brand's overall perception by designing and coordinating a new 20x20 trade show booth.
2 Edit and enhance brand videos promoting CAF's products.
![](https://cdn.myportfolio.com/3ace95ff-1ef8-4a65-b83f-39cc95695c17/7ff85a23-66ed-4774-898d-3a40419c75cc_rw_3840.jpg?h=d6d85250851b2c27aa58aecf7fa17f33)
MARKET RESEARCH
Competition Analysis
Compared to other brands at NACS, it is clear to see that CAF was lagging behind. In order to select the new booth, I did some marketing research to compare booths to the competition.
![](https://cdn.myportfolio.com/3ace95ff-1ef8-4a65-b83f-39cc95695c17/93a623f3-aa39-45c6-9683-e99e9b2bc2a8_rw_3840.jpg?h=56acf99b8088701917d0f5aeb74c0c09)
![](https://cdn.myportfolio.com/3ace95ff-1ef8-4a65-b83f-39cc95695c17/5272488a-1c22-43d4-9586-cc403aa8cf52_rw_3840.jpg?h=105581a3f2205c71305bd156387e8f32)
![](https://cdn.myportfolio.com/3ace95ff-1ef8-4a65-b83f-39cc95695c17/8aad9af9-3da5-4422-8fe5-2b43be6d5cfa_rw_3840.jpg?h=6f32dfa66dda22b6ac772347c9ecfa5a)
![](https://cdn.myportfolio.com/3ace95ff-1ef8-4a65-b83f-39cc95695c17/f7577b64-4b06-49e1-bdff-d8aef7e2cb52_rw_3840.jpg?h=6d9d35e04267c4741b590bb21db3c230)
![](https://cdn.myportfolio.com/3ace95ff-1ef8-4a65-b83f-39cc95695c17/5b5c3c03-175f-4c15-b042-20875619a940_rw_3840.jpg?h=5f7940d944561b1269cd02b641afbc0d)
![](https://cdn.myportfolio.com/3ace95ff-1ef8-4a65-b83f-39cc95695c17/f96262a9-ddde-4db6-803a-424c0b747da4_rw_3840.jpg?h=71aba72c0df02e301b613a1f5447a0e0)
![](https://cdn.myportfolio.com/3ace95ff-1ef8-4a65-b83f-39cc95695c17/86b510ba-ba8f-4523-b7db-28e3d3076ec8_rw_3840.jpg?h=042308c49a6360492bc432870ce01dfd)
![](https://cdn.myportfolio.com/3ace95ff-1ef8-4a65-b83f-39cc95695c17/22022128-6d83-4a58-a779-7f68cd4fc8d9_rw_3840.jpg?h=8360237bbbce49ff610af5f56909520e)
BOOTH SELECTION
Modern & Approachable
Selecting a booth came down to a few requirements:
Open Concept: Having an open booth is less intimidating, so people are more likely to stop and engage.
Multiple TV's: Each sales person at the show would ideally be able to take a conversation over to a TV and showcase our products in action.
Modern: Clean flat surfaces, and minimal design to ensure that the booth will last for years to come.
![](https://cdn.myportfolio.com/3ace95ff-1ef8-4a65-b83f-39cc95695c17/980b00de-3e15-4a91-8b0f-afccd70e82d7_rw_1200.png?h=0e0bd49b899559b1fb611ba0666445cd)
DESIGN PROCESS
Design Concepts
After selecting a booth, I began to create multiple different design ideas.
![](https://cdn.myportfolio.com/3ace95ff-1ef8-4a65-b83f-39cc95695c17/4d8de827-0808-4b5c-8690-ddff873eb7d8_rw_1920.jpg?h=a188487c575e2e4716f1cc82a2534521)
![](https://cdn.myportfolio.com/3ace95ff-1ef8-4a65-b83f-39cc95695c17/74d8732b-f3d3-499e-83e4-96a2d31302d6_rw_1920.jpg?h=236fbb852d6f8d937dcc55f04334b1a4)
![](https://cdn.myportfolio.com/3ace95ff-1ef8-4a65-b83f-39cc95695c17/c69e1c80-cbff-4eb7-b39e-d957c3345b83_rw_1920.jpg?h=5c6a6c1b9a87a7c43eb42ee84d3819cf)
![](https://cdn.myportfolio.com/3ace95ff-1ef8-4a65-b83f-39cc95695c17/70bb12e5-796a-43c0-9136-043dab34a81c_rw_1920.jpg?h=a369294396b89c0a0aea7cf4f24727c9)
![](https://cdn.myportfolio.com/3ace95ff-1ef8-4a65-b83f-39cc95695c17/cc6a267f-3176-4aa5-801b-9f953f8fe1f8_rw_1920.jpg?h=4a3666bbc96fef5141adbde5208e0f28)
![](https://cdn.myportfolio.com/3ace95ff-1ef8-4a65-b83f-39cc95695c17/effa69e2-7e3e-4c64-a385-37b4f9df2571_rw_1920.jpg?h=7975ef373b484429ea544dc29aa4d451)
![](https://cdn.myportfolio.com/3ace95ff-1ef8-4a65-b83f-39cc95695c17/821e05da-3827-4a94-8c70-81769cd853ef_rw_1920.jpg?h=ac4543a9578b955a710216531d712810)
![](https://cdn.myportfolio.com/3ace95ff-1ef8-4a65-b83f-39cc95695c17/b986dd37-122a-4c67-914c-f59eaa303b08_rw_1920.jpg?h=0852071a7ce095d6b144c329592d2558)
![](https://cdn.myportfolio.com/3ace95ff-1ef8-4a65-b83f-39cc95695c17/3e024fbe-1051-4b62-a64d-29a7359408ce_rw_1920.jpg?h=4e7e2a962b87a5d012d420503787b0ad)
FINAL DESIGN
Final Booth Design
After a few rounds of edits this was the final design we landed on.
![](https://cdn.myportfolio.com/3ace95ff-1ef8-4a65-b83f-39cc95695c17/6d2efb09-dd80-40f7-8ac1-cb7445343c9b_rw_1920.jpg?h=a2fc6918834061f6bcc1a4174204ab28)
![](https://cdn.myportfolio.com/3ace95ff-1ef8-4a65-b83f-39cc95695c17/11d063b6-93bf-4e49-91c2-d814f2d90df9_rw_1920.jpg?h=93d99c735bf731bc316ba15dd21f6fe0)
![](https://cdn.myportfolio.com/3ace95ff-1ef8-4a65-b83f-39cc95695c17/dceb7d95-7acf-4bfd-af32-db1b574be0b1_rw_1920.jpg?h=e4c323ca09bd4326f7f10c19815145c4)
![](https://cdn.myportfolio.com/3ace95ff-1ef8-4a65-b83f-39cc95695c17/5f27b624-59ac-4ac6-9ea9-9f6674e3f340_rw_1920.jpg?h=a13cd07e3955352bbb879249d0b98bc9)
VIDEOS
Product Videos
The last part of this project was to record and edits product videos for each of our products.